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Throughout 2017, the PrettyLittleThing French website was launched as well as PLT Plus (plus size clothing ranging from 18-30). In November 2017, the firm drew press attention when it was named one of the top-three fastest-growing fashion companies by Hitwise. [14] In February 2019, the brand opened their Los Angeles office on Melrose Avenue. [15]
While a little black dress is certainly a timeless wardrobe classic well worth investing in — it didn’t earth its moniker, the LBD, for nothing! — it’s not necessarily a statement piece.
Fashion historians ascribe the origins of the little black dress to the 1920s designs of Coco Chanel. [1] It is intended to be long-lasting, versatile, affordable, and widely accessible. Its ubiquity is such that it is often simply referred to as the "LBD". [2] [3] [4] The little black dress is considered essential to a complete wardrobe.
The original photograph of the dress. The dress was a 2015 online viral phenomenon centred on a photograph of a dress. Viewers disagreed on whether the dress was blue and black, or white and gold. The phenomenon revealed differences in human colour perception and became the subject of scientific investigations into neuroscience and vision science.
By her side, the NFL star was dressed festively in a matching red denim jacket and jeans with black boots and a white T-shirt. He also wore a pair of sunglasses with red shades and a trucker hat.
The formfitting dress had a strip of black fabric with a silver Medusa medallion centered at the bust, which wrapped around to her back, creating two small "cutouts" under her arms.