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Puffing is not an illegal form of false advertising, and may be seen as a humorous way to attract consumer attention. [29] Puffing may be used as a defense against charges of deceptive advertising when it is formatted as opinion rather than fact. [30] Omitted, or incomplete, information is characteristic of puffery. [31]
For example, false advertising can be punished and misleading advertising may be prohibited. [28] Commercial advertising may be restricted in ways that other speech can't if a substantial governmental interest is advanced, and such restriction supports that interest as well as not being overly broad. [29]
Deceptive advertising is any statement by an advertiser that is false or misleading, or that does not adequately identify itself as an advertisement. According to the United States Federal Trade Commission : "A basic truth-in-advertising principle is that it's deceptive to mislead consumers about the commercial nature of content.
Wendy’s and McDonald’s have emerged victorious from a lawsuit that accused the fast food chains of false advertising.. A federal judge dismissed a lawsuit brought against the two companies ...
A U.S. Federal Trade Commission official said on Wednesday that the country's leading seafood restaurant chains have been warned that the agency will crack down on false claims of locally caught ...
As California's DMV accuses Tesla of false advertising, the carmaker says it has a 1st Amendment right to describe its vehicles as 'Full Self-Driving.'
In addition, the Federal Trade Commission Act is also considered a measure that protects privacy since it allows the FTC to penalize companies that violate their own policies by false advertising and other actions that can harm consumers. [6] Some of the unfair methods of competition that were targeted include deceptive advertisements and pricing.
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