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  2. Survey data collection - Wikipedia

    en.wikipedia.org/wiki/Survey_data_collection

    Invitations to online surveys. Due to the lack of sampling frames many online survey invitations are published in the form of an URL link on web sites or in other media, which leads to sample selection bias that is out of research control and to non-probability samples.

  3. Survey sampling - Wikipedia

    en.wikipedia.org/wiki/Survey_sampling

    This type of sampling is common in non-probability market research surveys. Convenience Samples: The sample is composed of whatever persons can be most easily accessed to fill out the survey. In non-probability samples the relationship between the target population and the survey sample is immeasurable and potential bias is unknowable.

  4. Online panel - Wikipedia

    en.wikipedia.org/wiki/Online_panel

    Online panels are a useful way to keep costs down but to also reach a high number of people, which makes them ideal for either pilot studies or scale development. [3] They are also used to solve a sample frame problem in surveys where e-mails would otherwise be used, where there is no otherwise complete e-mail list of the target study population. [1]

  5. Open-access poll - Wikipedia

    en.wikipedia.org/wiki/Open-access_poll

    An open-access poll is a type of opinion poll in which a nonprobability sample of participants self-select into participation. The term includes call-in, mail-in, and some online polls. The most common examples of open-access polls ask people to phone a number, click a voting option on a website, or return a coupon cut from a newspaper. By ...

  6. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    A common method is to "research backwards" in building a questionnaire by first determining the information sought (i.e., Brand A is more/less preferred by x% of the sample vs. Brand B, and y% vs. Brand C), then being certain to ask all the needed questions to obtain the metrics for the report. Unneeded questions should be avoided, as they are ...

  7. Online qualitative research - Wikipedia

    en.wikipedia.org/wiki/Online_qualitative_research

    Market research communities (Insight communities) - These typically involve participants taking part in various research activities over a period of time, rather than taking part in one research event, such as an online focus group. The activities often include short surveys, quick polls, online focus groups, and participant-led discussion forums.