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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
(Top) 1 History. Toggle History subsection. ... The company sells women's clothing in misses, petite and women's plus sizes. History. From startup to profitability ...
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Petite sizing originated in the 1940s when US fashion designer Hannah Troy noticed that many women did not fit into standard size clothing. She studied the measurements of women who had completed military service during World War II and found that only 8% fit the proportions of standard sizing, with most women being 'short in the waist'.
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