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Rate cards are commonly used in the marketing and advertising industry, detailing the various advertisement placement options offered by a media outlet. [1] They are also used for other industries such as property and vehicle repairs, hair and make up in the fashion industry or third party logistics companies, as well as professional services ...
However, in many cases, advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract. The flat-rate model is particularly common on comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minimal, and advertisers can pay more for greater visibility.
A representative APR will also take into account other charges associated with the product (in addition to the interest rate) and will be displayed within the Representative Example. A company works out its ‘typical’ APR by taking into account past business that has arisen from advertising similar products, ideally over the previous 12 months.
DRTV has also become a commonly used advertising medium for insurance companies, mortgage companies, cell phone providers, credit card companies, and a host of other services. Companies using this approach include Blue Shield , AAA Insurance (CSAA), [ 4 ] Bank of America , [ 5 ] Citibank Credit Cards , DirecTV , Dish Network , and many more.
A representative example is a term used in UK financial advertising regulations that aim to show consumers the typical costs associated with a product being advertised. The representative example must be provided when any financial services provider advertising a product, whether it is a credit card , loan or mortgage .
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Amid surging credit card interest rates and rising delinquencies, a bill with bipartisan support would cap rates at 10%, about half the current average, for five years. The legislation would ...