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The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
The Southwestern Bell brand vanished in late 2002 when SBC dropped the names of all its operating companies to use "SBC" as a national brand. Since d.b.a. names weren't approved before publishing deadlines for telephone directories distributed in December 2002 and January 2003, the Southwestern Bell Telephone Co. name remained on telephone ...
1883: The Yellow Pages are invented. The business listings directory got its iconic look by accident in 1883 when a Cheyenne, Wyoming, printer ran out of white paper and made do with yellow paper ...
The two companies had already been partners for the wireless phone service Cingular. Each company had its own online Yellow Pages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly acquired YellowPages.com. In 2005, SBC acquired AT&T and took on the stronger AT&T brand. [5]
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