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Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
Conrad Hotels & Resorts is an American multinational brand of high-end luxury hotels and high-end luxury resorts owned and operated by Hilton Worldwide. [2] As of December 31, 2021, it has 42 locations with 15,085 rooms in 21 countries and territories, including two that are owned or leased with 778 rooms, 38 that are managed with 12,152 rooms, and two that are franchised with 2,155 rooms.
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, [2] is a luxury hotel and resort brand of Hilton Worldwide. It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service.
Hilton Worldwide Holdings Inc. is an American multinational hospitality company that manages and franchises a broad portfolio of hotels, resorts, and timeshare properties. Founded by Conrad Hilton in May 1919, the company is now led by Christopher J. Nassetta. Hilton is headquartered in Tysons, Virginia, United States.
Hashoo Group (Pearl-Continental & Resorts) Dubai & Pakistan: Asia 1960 31 2600 Luxury: Pearl-Continental Hotels & Resorts PC Signature Collection
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
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