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In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
Founded in 1957, Pedigree has steadily grown to dominate the dog food market with it’s emphasis on offering quality nutrition at an affordable price.
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Mars Petcare is voluntarily pulling 315 44-pound bags of Pedigree Adult Complete Nutrition Grilled Steak & Vegetable Flavor Dry Dog Food. A best-by date of March 4, 2025, and lot code 410B2TXT02 ...
The Pedigree Chum dog food and Heinz extortion campaign was an attempted extortion against Pedigree Petfoods and Heinz, during which an extortionist contaminated tins of dog and baby food. Pedigree was advised by police to pay limited sums of money to the extortionist, while cash machines were put under surveillance.
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