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Shop expert-approved bras for women over 50 made with materials that enhance shape and support sagging breasts while still being ultra comfortable.
Sara Lee Corporation did not renew Gossard's license and redesigned the push-up style for the reintroduction of the Wonderbra to the U.S. market in 1994. [3] Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world. In most countries, the brand emphasizes sex-appeal.
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
Uses angled cups containing padding that pushes the breasts inward and upward, toward the center of the chest. A push-up bra is usually a demi-cup bra. The first push-up bra was patented by Marie Tucek in 1893 in response to a fashion for the Empire silhouette. [13] The design was later popularized by the introduction of a push-up Wonderbra in ...
Most of the push-up bras have underwires for added lift and support, while the padding is commonly made of foam. Wonderbra used to have 54 design elements in their push-up bras, including a three-part cup, underwires, a precision-angled back, rigid straps, and removable "cookies". [251]
You'll love how these front-closure bras are easier to put on and take off! Here, you'll find size-inclusive options for ease, comfort, adaptivity, and all the above!
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