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The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [ 6 ] [ 7 ] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...
The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
Leaf Group, formerly Demand Media Inc., is an American content company [2] that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. [ 3 ] [ 4 ] The company provides social media platforms for large company websites and distributes content with social media tools to web outlets.
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IN FOCUS: Cover bands started out as a novelty, all hip-swivelling Elvis impersonators and bootleg Beatles, but tribute nights are fast becoming sellout events as music fans seek out cheaper ...