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  2. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with their fans/supporters. This is made possible through the use of social media and the ability of the person looking to build a personal brand to make their messages heard.

  3. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  4. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  5. The pros and cons of being a small business owner - AOL

    www.aol.com/finance/pros-cons-being-small...

    As a small business owner, you have control over running your business and what products or services you offer. Some benefits that come along with owning your business are: Potential for success

  6. How to Calculate a Business Owner’s Salary - AOL

    www.aol.com/finance/calculate-business-owner...

    Ways to pay yourself as a business owner. There are two common ways small business owners can pay themselves in their business: Salary. With the salary option, you can pay yourself just as you ...

  7. How much does the average small business owner make? - AOL

    www.aol.com/finance/much-does-average-small...

    Source: ZipRecruiter Lowest-earning states for small business owners. The lowest-earning states for small business owners make around $30,000 to $40,000 less per year than the highest-earning states.

  8. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    One may regard the designing of a brand architecture as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. [2] The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as of the competitive ...

  9. Do you need a financial advisor as a small business owner? - AOL

    www.aol.com/finance/financial-advisor-small...

    As a small business owner, you’re probably used to doing a lot of things yourself and might wonder if you really need a financial advisor or if you can manage everything on your own. If you can ...