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In the mid-1990s, as a bigger toy company, company headquarters was moved to Mt. Laurel, New Jersey. It purchased the Matchbox brand of scale model cars, in 1992. [5] [6] In 1984 Tyco produced its own interlocking brick product, "Super Blocks". Super Blocks were compatible with Lego, and were made following the basic Lego patent's expiry in ...
Lego Hold Em is a poker tournament, Texas hold 'em-style, where the most successful win Lego prizes. Beginning in 2008, a popular program was conducted at the Potomac Mills Lego store that allowed BrickFair registrants to access the store in an after-hours sale from 9:30 p.m. until midnight. The program featured promotions such as 20 percent ...
Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks. The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego. [17]
Northlandz is a model railroad layout and museum located in Raritan Township, New Jersey, built by Bruce Williams Zaccagnino. [1] It spans over 50,000 feet of track and was awarded with the Guinness World Record of longest small-scale model railway track in 1997. [2] In 2005 the Miniatur Wunderland in Hamburg, Germany established a new world ...
The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche.
Legoland Discovery Centre [a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments.Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
In March 2022, The Lego Group reported that the Lego City, Lego Technic, Lego Creator Expert, Lego Harry Potter and Lego Star Wars themes had earned for the full year of 2021. Revenue for the year grew 27 percent versus 2020 to DKK 55.3 billion and consumer sales grew 22 percent over the same period, outpacing the toy industry and driving ...
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.