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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    The UK and Ireland promotional merchandise industry formally emerged as corporate marketing became more sophisticated during the late 1950s. Before this, companies may have provided occasional gifts, but there was no recognised promotional merchandise industry. The real explosion in the growth of the promotional merchandise industry took place ...

  3. Gift economy - Wikipedia

    en.wikipedia.org/wiki/Gift_economy

    A gift economy or gift culture is a system of ... may be held by members of a corporate ... Modern marketing techniques often aim at infusing commodity exchange with ...

  4. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...

  5. Gift suite - Wikipedia

    en.wikipedia.org/wiki/Gift_suite

    Official gifting suites are contracted by award shows and Hollywood events and exist in a location on-site and backstage. They work in an official capacity with the show's production and talent. Events like the Oscars, Screen Actors Guild Awards, and Golden Globes do not currently host any official gifting suites at their events.

  6. As retailers drop DEI programs, Black founders could face ...

    www.aol.com/retailers-drop-dei-programs-black...

    For Brown Girl Jane, winning the confidence and business of major retailers — and particularly, Sephora — has been game changing, said Jones, the company’s co-founder and CEO. The brand got ...

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