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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million
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Fashnear Technologies Private Limited doing business as Meesho (short for Meri Shop, trans.My Shop) [3] is an Indian e-commerce company headquartered in Bangalore. [4] [5] It is an online marketplace that facilitates trade between suppliers, resellers and customers, with heavy reliance of external social media platforms such as Facebook and Instagram.
India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. [1] Despite being the second-largest user base in world, only behind China (1.079 billion, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every ...
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.
In 2013, the Great Online Shopping Festival was held on 11–14 December. Participating companies included Myntra, Jabong.com, and Indiatimes Shopping. Google claimed that the shopping festival was a success for the companies, and extended the event, which was planned to end on 13 December, by one day. [4]