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American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc. , a company that also owned and operated Silverman's Menswear.
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In February 2006, American Eagle launched aerie lingerie, the company's first sub-brand. [2] The first stand-alone aerie store opened in August 2006 in Greenville, South Carolina [3] and was followed by two more test stores later that year. As of December 2010, there were 147 stand-alone aerie stores in the United States and in Canada. [4]
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Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% ...
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