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Different colors are perceived to mean different things. For example, tones of red lead to feelings of arousal while blue tones are often associated with feelings of relaxation. Both of these emotions are pleasant, so therefore, the colors themselves can procure positive feelings in advertisements.
B-process, the other part of opponent-process theory, occurs after the initial shock, or emotion and is evoked after a short delay. [4] A-process and B-process overlap in somewhat of an intermediate area. While A-process is still in effect, B-process starts to rise, ultimately leveling out A-process' initial spike in emotion.
The overview effect is a cognitive shift [Note 1] reported by some astronauts while viewing the Earth from space. [2] Researchers have characterized the effect as "a state of awe with self-transcendent qualities, precipitated by a particularly striking visual stimulus". [3]
Ambiguity effect; Assembly bonus effect; Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect; Bystander effect; Cheerleader effect; Cinderella effect; Cocktail party effect; Contrast effect; Coolidge effect; Crespi effect; Cross-race effect; Curse of knowledge ...
Emotional granularity is an individual's ability to differentiate between the specificity of their emotions. Similar to how an interior decorator is aware of fine gradations in shades of blue, where others might see a single color, [1] an individual with high emotional granularity would be able to discriminate between their emotions that all fall within the same level of valence and arousal ...
Another issue has been the tendency to describe color effects holistically or categorically, for example as a contrast between "yellow" and "blue" conceived as generic colors instead of the three color attributes generally considered by color science: hue, colorfulness and lightness. These confusions are partly historical and arose in ...
A basic task that demonstrates this effect occurs when there is a mismatch between the name of a color (e.g., "blue", "green", or "red") and the color it is printed in (i.e., the word "red" printed in blue ink instead of red ink, thus red). Typically, when a person is asked to name the color of the word, they take longer and are more prone to ...
Affect theory is a theory that seeks to organize affects, sometimes used interchangeably with emotions or subjectively experienced feelings, into discrete categories and to typify their physiological, social, interpersonal, and internalized manifestations.