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Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
A cultural divide can have significant impact on international operations on global organizations that require communication between people from different cultures. Commonly, ignorance of the cultural differences such as social norms and taboos may lead to communication failure within the organization. [citation needed]
Similarly, framing effects highlight how cultural differences influence responses to marketing campaigns or public health messages. By integrating JDM insights, these models account for the complex interactions between cultural values, cognitive biases, and situational factors, offering a more detailed understanding of decision-making across ...
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Cultural diversity is stated “as necessary for humankind as biodiversity is for nature”. According to every country's life style and culture specifically of folk communities communication differs place to place, we could see the difference in gestures also. As an example we can take Indian way of communication.