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With evaluation is meant the level of achieving the target for a particular evaluation item. There are general "methods" respectively approaches as well as IT-supported "software tools" that enable an effective and efficient work. The following is a list of notable methods and benchmarking software tools.
2.Marketing Intelligence System: It is a main source used by managers for gaining daily information of the external environment, hence assists the managers to react to the rapidly changing environment. 3.Marketing Research System: It is used to collect primary and secondary data, and displays the results in forms of reports.
A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.
Establish process differences; Target future performance; Communicate; Adjust goal; Implement; Review and recalibrate; The following is an example of a typical benchmarking methodology: Identify problem areas: Because benchmarking can be applied to any business process or function, a range of research techniques may be required.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.
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