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The Dove Campaign was one of the first campaigns considered as going "viral", a relatively new phenomenon in 2004. [22] Ad Age ranked the campaign number 1 in a list of the top ad campaigns of the 21st century. [6] Individual ads caused different reactions, both positive and negative. Evolution won two Cannes Lions Grand Prix awards. [2]
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
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Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
The video fades to the statement, "No wonder our perception of beauty is distorted." The film ends with an invitation to take part in the "Dove Real Beauty Workshops," the logo for the Dove Self-Esteem Fund, and, in some versions, the website address of Unilever-Dove's Campaign For Real Beauty, for which the film was originally produced.
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In 2008 Greenpeace made a spoof based on the piece titled "Dove Onslaught(er)". Greenpeace was criticizing Unilever for using palm oil in its products because of the environmental impacts from palm oil plantations. The video was a part of a campaign against Dove. As of December 2013 the parody has over 2 million total views. [1] [2]
Sermon 83: On Patience - James 1:4; Sermon 84: The Important Question - Matthew 16:26; Sermon 85: On Working out our Own Salvation - Philippians 2:12-13; Sermon 86: A Call to Backsliders - Psalm 77:7-8; Sermon 87: The Danger of Riches - 1 Timothy 6:9; Sermon 88: On Dress - 1 Peter 3:3-4; Sermon 89: The More Excellent Way - 1 Corinthians 12:31
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