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In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products.
Level of analysis is used in the social sciences to point to the location, size, or scale of a research target. It is distinct from unit of observation in that the former refers to a more or less integrated set of relationships while the latter refers to the distinct unit from which data have been or will be gathered.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
A Likert scale (/ ˈ l ɪ k ər t / LIK-ərt, [1] [note 1]) is a psychometric scale named after its inventor, American social psychologist Rensis Likert, [2] which is commonly used in research questionnaires.
Ordinal data is a categorical, statistical data type where the variables have natural, ordered categories and the distances between the categories are not known. [1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946.
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
Such classification is usually done on a nominal scale. [1] Typologies are used in both qualitative and quantitative research. An example of a typology would be classification such as by age and health: young-healthy, young-sick, old-healthy, old-sick.
Labelled example of a multi-item psychometric scale as used in questionnaires [8] Within social science research and practice, questionnaires are most frequently used to collect quantitative data using multi-item scales with the following characteristics: [8]