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This shopping editor's review of Levi's 501 jean shorts reveals why they're a classic. Shop Olivia Rodrigo and Sydney Sweeney-worn styles on Amazon under $30.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In 1994, Levi Strauss & Co. hired musician Peter Lawlor to create an original song that they would use in a forthcoming television advertisement for the company's 501 Jeans. Lawlor needed a vocalist, so after several auditions, he hired Stilskin's eventual lead singer, Ray Wilson .
The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.
In 1988, Levi Strauss & Co. promoted their Levi's 501 range with a television commercial called Eddie Cochran, directed by Syd Macartney. [32] It told the story of how Sheeley (played by actress Sharon Devlin) attracted Cochran at the 1958 party by wearing said product. It was supposedly narrated by Sheeley.
In 1988, Levi Strauss & Co. promoted their Levi's 501 range with a television commercial called "Eddie Cochran", directed by Syd Macartney. [1] It told the story of how Sheeley (played by actress Sharon Devlin) attracted Cochran at a party by wearing said product.
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