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Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
Coors sold much of the malted milk to the Mars candy company to produce sweets. Manna, the company's non-alcoholic beer replacement, was a near-beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company and a cement and real estate company to keep the Coors Brewing Company afloat.
Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of Molson Coors. [ citation needed ] The grain bill for Blue Moon includes malted barley , white wheat , orange peel , coriander and oats —and is usually served with a slice of orange, which its brewmasters claim accentuates the flavor of the brew.
"Bartender, there's tea in my beer." Molson Coors Brewing (TAP) is introducing Coors Light Iced T next month. The beverage will be sold in aluminum cans similar to its existing beer offerings, and ...
Ožujsko (fully Ožujsko pivo; lit.March Beer), also known and marketed as Žuja, [1] is a Croatian brand of lager beer (5%). It is the flagship brand produced by Zagrebačka pivovara, the biggest brewery in the country which is a part of Molson Coors Brewing Company since 2013.
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [ 4 ] [ 5 ] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer , brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
Madrí Excepcional is a beer produced in the United Kingdom by Coors with some input from their Spanish brewery subsidiary in Toledo La Sagra. [1] It is also brewed in Canada by Molson Coors for the Canadian market.