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The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [ 18 ] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name , led to record profits.
Underwire bras, the most popular cleavage-boosting lingerie, accounted for 60% of the UK bra market in 2000. [206] and 70% in 2005. [207] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [208] In 2001, 70% (350 million) of the bras sold in the U.S. were underwire ...
These bras are heat-molded around round synthetic fibers or foam forms that keep their rounded shape. This construction can include padded bras, contour bras, and "T-shirt bras". Floral or patterned prints also became popular in the 2000s. In 2008, pop singer Madonna started a fashion trend by wearing a bra on the outside of her clothing. [30]
Fancy lingerie isn't just for women. Australia-based retailer HommeMystere specializes in creating undergarments just for men, including bras, panties and nightwear "that really do fit, feel great ...
Vintage lingerie company What Katie Did was the first company to put the bullet bra back into production in 1999. Contour: Sometimes referred to as a molded or molded-cup bra, except the contour bra will generally have an underwire not always seen in the molded bra. Contour bras have seamless, pre-formed cups containing a foam or other lining ...
Underwire brassiere design re-entered the market as it helped to uplift the shapes of the breasts to form the trendy curvy silhouette with big busts in the 1950s. Made with nylon, elastic nylon net and steel underwires, the underwire bras helped to create fashionable high, pert bosoms.