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O2 were the main sponsor of the Channel 4 reality TV show Big Brother from its second series (as BT Cellnet) in 2001 until its fourth series in 2003. They also sponsored the spin-off shows Celebrity Big Brother 2 in 2002 and Teen Big Brother in 2003. In total O2 sponsored five series of the show.
An underwriting spot can typically include the name (and, in local underwriting spots, address) of the underwriter, possibly including a company slogan (provided the slogan does not contain a call to action) and a message of appreciation, either from the sponsor indicating its pride in the program or from the station indicating its thanks for ...
Shepherd's Bush Empire (currently known as O 2 Shepherd's Bush Empire for sponsorship reasons, and formerly known as the BBC Television Theatre) is a music venue in Shepherd's Bush, West London, run by the Academy Music Group.
Some of the UK's most successful comedians are now performing at the O2 Arena during their stand-up tours such as Russell Howard who performed there in his 2011 tour "Right Here, Right Now". Jerry Seinfeld performed a one night only stand-up show at the O2 Arena in 2011. Alan Carr performed his tour "Spexy Beast" in late 2011.
There are also 5 bars in the building which cater for the visitors who come to see shows (two in O 2 Academy2 and three in O 2 Academy1. On 6 November 2008, it was announced that Telefónica Europe (owners of the O 2 Network in the UK) had become the new sponsor of all Academy venues, in a deal with music promoter Live Nation Entertainment .
List of television shows set in Los Angeles; List of television shows set in Miami; List of television shows set in New Jersey; List of television shows filmed in New York City; List of television shows set in New York City; List of films and TV series set in Palm Springs, California; List of television shows set in San Diego
From 2005 to 2008, O2 sponsored the Wireless Festival, a music festival held annually in London (and near Leeds in 2006 and 2007). Telefónica O2 was the sponsor of the Cork GAA Football and Hurling teams and the Irish rugby team.
O2TV (stylized as O!2) is a Russian independent TV channel, the target audience of which are young people between 16 and 35, who, as the 2006 presentation reads, would constitute an influential portion of the electorate in the Russian legislative and presidential elections.