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Kotler's concept of societal marketing suggested that for the well-being of society, deficient products should be eliminated from the market, pleasing and salutary products should go through a product modification process to acquire desirable status, by incorporating missing short term benefits into salutary products and long term benefits into ...
Society6.com, which it acquired in June 2013, [12] provides an online commerce platform to sell images or designs on consumer products. SaatchiArt.com, which it acquired in August 2014, [13] is an online art gallery for the purpose of selling works. [11] In 2017, Leaf Group acquired Deny Designs, a modern home furnishings company based in Colorado.
Sex appeal in advertising is a common tactic employed to promote products and services. [1] Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised.
One simple saving technique is selling things you no longer use. This quick guide will cover six things middle-class Americans can sell to support their savings, from big-ticket items to the ...
According to Medimark Research Inc., a marketing research company, teenagers are important to marketers because they "have significant discretionary income; spend family money, as well as influence their parents' spending on both large and small household purchases; establish and affect fashion, lifestyle, and overall trends; and provide a 'window' into our society – a view of how it is now ...
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Sociological Images is a blog that offers image-based sociological commentary and is one of the most widely read social science blogs. [1] Updated daily, it covers a wide range of social phenomena. The aim of the blog is to encourage readers to develop a "sociological imagination" and to learn to see how social institutions, interactions, and ...
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