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The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
T.I. and Tiny alleged in a 2021 counterclaim that MGA Entertainment (parent company of Little Tikes and Bratz) lifted the looks for its OMG Fashion dolls from OMG Girlz, the group Tiny formed in 2009.
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The Littlest Pet Shop toys were revamped in 2017, with new molds and rounded eyes similar to the second generation pets. Some of the toys released under this line include the Black and White Pop collection and the Rainbow collection. The pets in this line come in three sizes: teensie, mini, and classic (the largest of the three).
The dolls retailed for varying prices of $12.99 to $19.99 in stores. According to Perkins, Shani is originally from Africa but now lives in the United States. [13] Though the dolls were met with initial strong sales and generally positive reviews, they still faced their fair share of criticism. Dr.