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Superga's 2750 Cotu sneakers have been around for nearly 100 years, so you don't have to worry about them going out of style any time soon. The classic yet simple design makes them much more ...
One thing we love about Kate Middleton? Her choice in footwear, obviously.And while she may be known to love her classic pumps , the Duchess of...
Superga was born in 1911 in Turin, Italy, when Walter Martiny started production of rubber-soled footwear marked with the Superga logo. In 1925 Superga invented the 2750 model, shoes with vulcanized rubber soles. From 1934, the firm diversified its production to new collections dedicated to other sports and daily life.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
In 1866 Samuel Platt was drilling the northern bank of the Maitland river in search of oil. At a depth of 960 feet he struck one of the most expansive deposits of salt in the world. A sample of the extracted salt brine was tested by an authority of the time, Professor Goessman, who said it was "the most concentrated possible and the purest known."
The comfy Superga Cotu kicks are $69...and worth every penny.