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As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers.These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented.
The company's first major chicken product, its Original Chicken Sandwich, was also part of the company's 1978 Specialty Sandwich line. Burger King's Chicken Tenders made their debut in a menu revision and expansion in 1985 to address the absence of a chicken fingers product akin to McDonald's Chicken McNuggets.
Although Wendy's was the first to have a value menu in 1989, Burger King decided to offer its own value menu in 1998. [18] [19] This menu featured seven products: the Whopper Jr., a five-piece Chicken Tenders, a bacon cheeseburger, medium-sized French fries, medium soft drink, medium onion rings, and a small milkshake – all priced at 99¢ (USD).
Burger King is cooking up something big for burger fans. The fast food chain announced the national roll out of its premium Steakhouse XT burger -- with 7 ounces of beef -- that it can now add to ...
Best: Spicy Royal Crispy Chicken Sandwich. Price: $5.99 This is shockingly crisp, juicy, golden brown chicken. That’s a new experience for me at Burger King, which I’ve found to usually be in ...
It cost $3.89 from my local Burger King in Brooklyn, New York, and was 310 calories. The classic wrap comes with a large chicken tender, lettuce, tomato, and Royal sauce in a white tortilla. The ...
The Burger King Specialty Burgers are a line of burgers developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers. Additionally, the new line was intended to differentiate ...
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