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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  3. Dynamic Business Modeling - Wikipedia

    en.wikipedia.org/wiki/Dynamic_Business_Modeling

    Dynamic Business Modeling is defined as the enabler of a strategic advantage achieved by focused differentiation in any aspect of business (from marketing to finance to operations). This differentiation is achieved through how business is conducted: openly and dynamically defining the business model.

  4. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model innovation is an iterative and potentially circular process. [1] ... As a result of digital transformation, ... Multi-level marketing business model;

  5. Electronic business - Wikipedia

    en.wikipedia.org/wiki/Electronic_business

    When organizations go online, they have to decide which e-business models best suit their goals. [11] A business model is defined as the organization of product, service and information flows, and the source of revenues and benefits for suppliers and customers. The concept of the e-business model is the same but used in online presence.

  6. SOSTAC - Wikipedia

    en.wikipedia.org/wiki/SOSTAC

    SOSTAC is a marketing model developed by PR Smith in the 1990s [1] [2] [3] and later formalized in his 1998 book Marketing Communications, [1] the subsequent series of SOSTAC Guides to your Perfect Plan (2011) [4] and the SOSTAC Guide to your Perfect Digital Marketing Plan (2020).

  7. Types of e-commerce - Wikipedia

    en.wikipedia.org/wiki/Types_of_e-commerce

    Business-to-consumer (B2C), or direct-to-consumer, is the most common e-commerce model. It deals in electronic business relationships between businesses—both producers and service providers—with end consumers. Many people like this method of e-commerce as it allows them to shop around for the best prices, read customer reviews, and often ...