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The New Era Cap Company (commonly known simply as New Era) is an American headwear company headquartered in Buffalo, New York. It was founded in 1920 by Ehrhardt Koch. New Era has over 500 different licenses in its portfolio. Since 1993, they have been the exclusive baseball cap supplier for Major League Baseball (MLB). [1] [2]
The 5950 is a model of baseball hat made by the New Era Cap Company along with the 39 thirty, the 9 fifty, the 9 seventy, the 9 forty, the 9 twenty, the 59fifty not to be confused with the 39thirty has a flat bill and a fitted structure but the 39thirty us a flex fit and has a curved bill but both were made by New Era Cap, a headwear company based in Buffalo, New York. [1]
On August 13, 2016, Buffalo-based New Era Cap Company and the Bills reached a seven-year, $35 million agreement for stadium naming rights. [ 27 ] [ 28 ] The Bills and New Era officially announced the stadium's new name of New Era Field five days later, on August 18, 2016.
New Era Cap Company held right of first refusal for the naming rights to the proposed venue; [51] they surrendered that right in 2020. [52] The stadium's naming rights will be held by Highmark Blue Cross Blue Shield, which entered into an initial 10-year agreement with the Bills for their current stadium on March 29, 2021.
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As part of the company's purchase of the Buffalo Bills, the team took over as a manager of the team's Orchard Park stadium. Pegula overturned a longstanding policy of predecessor Ralph Wilson's and sold the naming rights to the stadium to New Era Cap Company, naming the stadium New Era Field. [23]