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Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
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The shoe was released on June 9, 2012. While it had a retail price of $245, preorder bids on eBay reached as high as $90,000. The Air Yeezy II was available in two colors, platinum and black, [9] [11] [12] and was later released in an all-red colorway known as "Red October", which were released on February 9th 2014. [13]
To date, Air Jordans are still widely worn by basketball players, and with Nike releasing retro versions from time to time, which sell out globally within minutes of the release date. [11] Adidas had a large role in sneaker culture, helped by Run-DMC when the group's single "My Adidas" released in 1986. [12]
The proficiency testing sample was then sold by an ex-employee during an eBay auction [4] [5] organized in collaboration with the sneaker collector Jordan Geller, owner of Shoezeum and of the record for the biggest sneaker collection of the world. [6] The shoe is now owned by the Swiss startup Support Your Localz, founded by Andrea Antonacci. [7]
The 1926 formation of the National Broadcasting Company was a consolidation and reorganization of earlier network radio operations developed by the American Telephone & Telegraph Company (AT&T) beginning in 1922, in addition to more limited efforts conducted by the "radio group" companies, which consisted of the Radio Corporation of America (RCA) and its corporate owners, General Electric (GE ...