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The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
NEW YORK, Oct 5 (Reuters) - Apple Inc, Alphabet Inc's Google and Coca-Cola Co topped the list of the world's 100 most valuable brands in 2016, while technology and automotive brands dominated the ...
As a global consultancy, Following the world's best brands can help lead you to profitable investments. And to help you along that path, Interbrand recently released its list of the Top 100 Global ...
After 13 consecutive years at the top of Interbrand's annual list of the most valuable brands in the world, Coca-Cola was unseated in 2013's report by Apple , which jumped to the top of the list ...
[3] [4] Early pioneers in brand valuations included the British branding agency, Interbrand, [5] led by John Murphy [6] and Michael Birkin, [7] which is credited with leading the concept's development. [8] Millward Brown was also a leading brand valuer. [9] Both companies maintained "Top 100" lists of companies by valuation. [10]
Despite having headed Interbrand's list of the 100 most valuable brands for 13 consecutive years, Coca-Cola has now been replaced by Apple, whose surge to the top highlights the dominance of technology today. Three of the top five most valuable brands are technology companies. [6]
Source: Interbrand. Remarkably, these same three Dow companies -- Coca-Cola, IBM, and Microsoft -- have claimed three of the top five spots every year since the 2001 inception of the Interbrand ...
This list comprises the world's largest companies by consolidated revenue, according to the Fortune Global 500 2024 rankings and other sources. [2] American retail corporation Walmart has been the world's largest company by revenue since 2014. [ 1 ]