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Shein (/ ˈ ʃ iː ɪ n / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion.While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, makeup, shoes, bags, and other fashion items.
Shein is a private company and does not report its global results. But profits in the UK doubled in 2023 to more than £24m, according to a Companies House filing.
SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, [2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model.The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers [who?] promote its products.
Whinston — who joined Shein in December 2021 — was one of many speakers at Sourcing Journal’s sustainability summit held Wednesday. Leaning heavily into Shein’s data, he aimed to l.
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Shein mainly targets Europe, America, Australia, and the Middle East along with other consumer markets worldwide. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore.
The group held nearly $850,000 in reserve in 2023 while spending $332,000 on “advertising and promotion,” including $275,475 paid to One and Oh LLC, a company that was founded by the Kash Foundation’s vice president and that Patel also consulted for.
Three independent designers have brought a lawsuit against Chinese fast-fashion retailer Shein accusing the company of racketeering and “egregious” copyright infringement.