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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    Although the notion of business purpose may transcend that of a mission statement, [9] the sole purpose of a commercial mission statement is to summarize a company's main goal/agenda, it outlines in brief terms what the goal of a company is. Some generic examples of mission statements would be, "To provide the best service possible within the ...

  3. How To Create a Mission Statement for Your Business - AOL

    www.aol.com/create-mission-statement-business...

    While it's not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization's purpose and values to all ...

  4. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...

  5. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.

  6. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  7. How to Write a Business Plan - AOL

    www.aol.com/finance/write-business-plan...

    Looking to develop a business plan for your new venture? Here's what to include in each section.

  8. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Simply extending financial statement projections into the future without consideration of the competitive environment is a form of financial planning or budgeting, not strategic planning. In business, the term "financial plan" is often used to describe the expected financial performance of an organization for future periods.

  9. Wikipedia:Avoid mission statements - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Avoid_mission...

    The rare mission statement which is specific and speaks directly to how that organization is notable (such as Wikimedia's mission statement [1] or even the preamble to the United States Constitution) should be included in the article prose and adequately cited, rather than simply copied verbatim and left to stand on its own.