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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
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Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Repeat visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days. Return visitor - A unique visitor with activity consisting of a visit to a site during a reporting period and where the unique visitor visited the site before the reporting period ...
A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time ( Active users ), who are traced by placing a cookie on the user's device. [ 1 ]
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Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. [1] [2] Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator).