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First Direct took its first call on 12:01 am on 1 October 1989; more than 1,000 calls were taken within the first twenty four hours. The launch of First Direct in 1989 was advertised twofold. Firstly, there was an advert for Audi which was interrupted by a broadcast purportedly back in time from 2010, celebrating the 21st anniversary of the ...
One of the world's first direct banks was First Direct, which launched telephone banking in the United Kingdom on 1 October 1989. A subsidiary of the then Midland Bank, it pioneered the concepts of no branches and 24-hour service through a call center. The commercialization of the Internet in the early 1990s was the biggest driver in the ...
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First Direct: Licensing. Public domain Public domain false false: This logo image consists only of simple geometric shapes or text. It does not meet the threshold of ...