Ads
related to: companies using market defensive strategy to create a good
Search results
Results From The WOW.Com Content Network
Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]
Companies competing in a related product/market; Companies using related technologies; Companies already targeting the target prime market segment but with unrelated products; Companies from other geographical areas and with similar products; New start-up companies organized by former employees and/or managers of existing companies
Position defense - This is a strategy which utilizes its current position against the attacking opposition. In a business context, this is a strategy usually applied when a company has a dominant stake in the market place, usually a monopolized and controlled industry. Marketing with this type of strategy can be identified through barriers of ...
Science & Tech. Shopping. Sports
For premium support please call: 800-290-4726 more ways to reach us
Kroger tops the list. For premium support please call: 800-290-4726 more ways to reach us
As a result, they tend to do none of the things prospectors do. A defender strategy entails finding, and maintaining a secure and relatively stable market. Rather than being on the cutting edge of technological innovation, product development, and market dynamics; a defender tries to insulate themselves from changes wherever possible.
Opting for a defensive strategy in the current market scenario could be ideal, given that the Dow just booked its worst daily drop in more than two-and-a-half-months. Go Defensive to Beat Market ...