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Kim Jordan, the president of New Belgium Brewery, credits the success of the company in part on Fitch's artwork: "Our beers were good, our labels were interesting to people, and we pretty quickly had a fairly robust following." [28] In 2010, however, New Belgium unveiled its four-beer Explore Series, whose labels featured a different design.
Being an ale, the beer has its differences from the original Amber lager brewed by Gerst, as well as the ones brewed by the Evansville and Pittsburg Brewing Companies. The current label design is based on an original pre-prohibition label that was used by Gerst in the early 1900s. [1]
The history of the label started with the design of the very distinctive red cross, with a circle in the center with the printed date of the beer, and the words "Lucky Lager" printed on both arms of the cross. The label was distinctive from traditional beer brands because of its simplicity and how easy it was to remember.
Mel Brooks adapted the 2000 Year Old Man character to create the 2500-Year-Old Brewmaster for Ballantine Beer in the 1960s. Interviewed by Dick Cavett in a series of ads, the Brewmaster (in a German accent, as opposed to the 2000 Year Old Man's Jewish voice) said he was inside the original Trojan horse and "could've used a six-pack of fresh air."
In 2008, the brewery introduced a slimmer design that is a consistent 450ml for both the domestic market and export. The new bottles can be opened by hand, using a lever at the side of the bottleneck. The label is applied over the lever in order to make any tampering evident. The top used to be made of porcelain, but is now made of plastic ...
Anne's husband, beer historian Alan D. Eames was the guiding consultant on the project and artist Eric Green was contracted with to design the original diamond-shaped map label. The concept of the brand was inspired by the history of women brewing a "beer-like" fermented beverage from manioc root in the Amazon region of Brazil.
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