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From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
Gurwitch Products was founded by Janet Gurwitch, the former executive vice president of Neiman Marcus, and Gary M. Kusin in 1995. [ 3 ] [ 4 ] With makeup artist Laura Mercier , Gurwitch and Kusin licensed Laura Mercier's name and created the Laura Mercier Cosmetics brand in 1996.
She founded Gurwitch Products in 1996 in order to market a boutique line of cosmetics carrying the name of French make-up artist Laura Mercier. She sold Laura Mercier to Alticor in 2006 and remained CEO until 2008.
The brand is introducing its first new complexion launch in five years.
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
Laura Mercier was born as Michèle Mercier in Arles, France, on 2 October 1960, the youngest of three daughters.At 16, she enrolled as an art student at L'Ecole Supérieure d'Arts Appliqués Duperré, a design school in Paris, to pursue painting and drawing. [1]