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The Journal of Business and Technical Communication is a quarterly peer-reviewed academic journal that focuses on communication best practices, problems, and trends in business and academic venues. The journal was established in 1987 and is published by SAGE Publishing .
Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [ 1 ] but towards the end, the idea of a well-performed service is that of increasing revenues.
The International Journal of Business Communication is a quarterly peer-reviewed academic journal covering the field of business communication. The editors-in-chief are Jacqueline and Milton Mayfield ( Texas A&M International University ).
These analytics help improve customer service by finding small problems which can be solved, perhaps by marketing to different parts of a consumer audience differently. [20] For example, through the analysis of a customer base's buying behavior, a company might see that this customer base has not been buying a lot of products recently.
Customer dynamics is an emerging theory on customer-business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone, email, Web and text, including those outside of organizational control like ...
Whether the messages be informational or promotional the aim for external communication to take place is to share information about the business and its products or services. [9] Business-to-consumer communication, also known as direct-to-consumer, is when a company directly communicates with its consumers about product details or company ...
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Proactive communications is a customer relationship lifecycle strategy used to increase customer loyalty. It is related to the organizational psychology term proactivity , which states that individuals should act based on anticipatory behavior rather than reacting to situations.