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Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. [3] The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman [4] until his death in March 1996. [5]
The whitewall stripe width began to diminish as an attempt to reduce the perceived height of the wheel/tire. During the decade, increasingly lower vehicle heights were in vogue. During the 1950s, Fender skirts also covered up white wall tires. [6] Wide whitewalls generally fell out of favor in the US by the 1962 model year.
In modern usage, the lettering is often big car brands or tire brands names, with custom lettering being a much smaller niche of that. It can also refer to other after market customizations to the side wall of the tire, such as the "white wall tire" look, but any color of the spectrum is available now, including "rainbow wall tires".
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Vogue Tyre; W. Whitewall tire; Woodie (car body style) This page was last edited on 29 October 2018, at 14:26 (UTC). Text is available under the Creative Commons ...
Because of government restrictions on manufacturer source goods, Chrysler offered white steel "beauty rings" on its car wheels to give the appearance of wide white wall tires. White wall tires as an option returned in 1947. Fluid Drive continued but the four speed semi-automatic, called Presto-Matic was now offered. [4]