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Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
The Federación Nacional de Cafeteros de Colombia (FNC), established in 1927, decided to engage into an active strategy of differentiating and marketing Colombian coffee. [4] The founding of Juan Valdez Café fulfilled the aspirations of Colombian coffee makers, who for decades advocated for the creation of a national brand.
Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
Juan Valdez drinks Costa Rican coffee (Spanish: Juan Valdez bebe café de Costa Rica) is a slogan, implying that Juan Valdez, a fictional character created by the Federación Nacional de Cafeteros de Colombia (Fedecafé), drinks coffee from Costa Rica. At one time, it was used on bumper stickers in Costa Rica. [1]
Its first trademark, "Juan Valdez", was registered with the USPTO back in 1960, and the word mark for "100% Colombian coffee" was registered in 1969. The letters and stylized form of the name "Juan Valdez" is internationally protected through the Madrid system, and registered in many countries including the European countries and United States ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 16 February 2025. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources. This is a worldwide list of notable coffee companies that roast or distribute coffee. List Company name Year founded Location ...