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The program was sponsored by Goodyear Tire and Rubber Company, [6] but it lacked commercials, having the sponsorship announced only at the end of each episode. [4] When the broadcast run ended, the affiliation between the program and Goodyear was described as "one of [the] longest institutional broadcast advertising campaigns". [7]
The Goodyear Tire & Rubber Company is an American multinational tire manufacturer headquartered in Akron, Ohio.Goodyear manufactures tires for passenger vehicles, aviation, commercial trucks, military and police vehicles, motorcycles, recreational vehicles, race cars, and heavy off-road machinery.
The Kelly-Springfield Tire Company was an American manufacturer of tires for motor vehicles. It was founded in Springfield , Ohio by Edwin Kelly and Arthur Grant in 1894. It was acquired in 1935 by the Goodyear Tire and Rubber Company , who maintained it as a subsidiary until 1999 when it was integrated into Goodyear North America. [ 1 ]
In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into purchasing a product.
Prior to 1964, tires were all made to a 90% aspect ratio. Tire size was specified as the tire width in inches and the diameter in inches – for example, 6.50-15. [29] From 1965 to the early 1970s, tires were made to an 80% aspect ratio. Tire size was again specified by width in inches and diameter in inches.
In April 1997, Goodyear officially became the exclusive tire supplier of NASCAR; this deal was subsequently extended until 2022, which theoretically would prevent another tire war. But in late 2006, when Goodyear workers went on strike, NASCAR once again approached Hoosier and proposed a backup plan for the 2007 season. That plan fell through ...
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