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  2. List of social platforms with at least 100 million active users

    en.wikipedia.org/wiki/List_of_social_platforms...

    Meta Platforms United States: 2009 2 billion [3] Had 1 billion daily active users when it had 1.3 billion monthly active users [citation needed] Instagram: Meta Platforms United States: 2010 2 billion [4] 4 TikTok: ByteDance China: 2016 1.582 billion [3] 5 WeChat: Tencent China: 2011 1.343 billion [3] 6 Messenger: Meta Platforms United States ...

  3. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services are meant to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, Sales Enablement, PPC Management and customer support.

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  5. Demographic profile - Wikipedia

    en.wikipedia.org/wiki/Demographic_profile

    A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.

  6. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  7. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Social media targeting is a form of targeted advertising, that uses general targeting attributes such as geotargeting, behavioral targeting, and socio-psychographic targeting, and gathers the information that consumers have provided on each social media platform.

  8. List of content platforms by monthly active users - Wikipedia

    en.wikipedia.org/wiki/List_of_content_platforms...

    This page was last edited on 25 January 2025, at 13:52 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  9. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.