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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    The newer version of Google Analytics tracking code is known as the asynchronous tracking code, [31] which Google claims is more sensitive and accurate, and is able to track very short activities on the website.

  3. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

  4. WordPress - Wikipedia

    en.wikipedia.org/wiki/WordPress

    WordPress (WP, or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists, Internet forums, media galleries, membership sites, learning management systems, and online stores.

  5. Web tracking - Wikipedia

    en.wikipedia.org/wiki/Web_tracking

    Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

  6. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  7. Web content management system - Wikipedia

    en.wikipedia.org/wiki/Web_content_management_system

    A universal layout is created, making pages have a similar theme and design without much code. Many WCMS tools use a drag and drop AJAX system for their design modes. It makes it easy for beginner users to create custom front-ends. [8] Ease of use WCMSs accommodate non-technical people.

  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    This involves tracking the volume of visits, leads, and customers to a website from the individual social channel. Google Analytics [106] is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in ...

  9. Stack Overflow - Wikipedia

    en.wikipedia.org/wiki/Stack_Overflow

    A study from the University of Maryland found that Android developers that used only Stack Overflow as their programming resource tended to write less secure code than those who used only the official Android developer documentation from Google, while developers using only the official Android documentation tended to write significantly less ...