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In December 2019, congress enacted a law raising the age for sale of all tobacco products, including electronic cigarettes, from 18 to 21 years old. [287] In 2020, the FDA ordered a halt on sales of vaping products with sweet and fruity flavors. [288] In 2021, the FDA has denied marketing approval for a large number of e-cigarette products.
Critics of vaping bans state that vaping is a much safer alternative to smoking tobacco products and that vaping bans incentivize people to return to smoking cigarettes. [336] For example, critics cite the British Journal of Family Medicine in August 2015 which stated, "E-cigarettes are 95% safer than traditional smoking."
At the end of 2023, smoke-free products made up nearly 40% of PMI's total net revenue and gross profit, with Iqos surpassing Marlboro in terms of net revenue. [3] The World Health Organization states that there is currently no evidence to show that heated tobacco products such as Iqos are less harmful than other tobacco products. [4]
Smoking a traditional cigarette yields between 0.5 and 1.5 mg of nicotine, [180] but the nicotine content of the cigarette is only weakly correlated with the levels of nicotine in the smoker's bloodstream. [181] The amount of nicotine in the e-cigarette aerosol varies widely either from puff-to-puff or among devices of the same company. [8]
A 2017 study reported that vaping produced comparable levels of nicotine urinary metabolites to tobacco and smokeless tobacco products. [233] However, oxidative nicotine metabolites were less in vapers. [233] A 2017 review concluded that some vaping products delivered the same amount of nicotine as traditional cigarettes. [264]
Altria's oral tobacco products saw net revenues rise by 2.7%, driven by a notable 44.4% increase in shipment volumes for on! nicotine pouches. Meanwhile, the NJOY segment displayed robust growth ...