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The magic bullet is a scientific concept developed by the German Nobel laureate Paul Ehrlich in 1907. [1] While working at the Institute of Experimental Therapy (Institut für experimentelle Therapie), Ehrlich formed an idea that it could be possible to kill specific microbes (such as bacteria), which cause diseases in the body, without harming the body itself.
The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
used exclusively in veterinary medicine sig. signa, signetur: write (write on the label) s̄ sine: without (usually written with a bar on top of the s) sing. singulorum: of each SL, s.l. sub lingua: sublingually, under the tongue SOB shortness of breath sol. solutio: solution s.o.s., si op. sit si opus sit: if there is a need s.s., SS
The side-chain theory (German, Seitenkettentheorie) is a theory proposed by Paul Ehrlich (1854–1915) to explain the immune response in living cells.Ehrlich theorized from very early in his career that chemical structure could be used to explain why the immune response occurred in reaction to infection.
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A depot injection, also known as a long-acting injectable (LAI), is a term for an injection formulation of a medication which releases slowly over time to permit less frequent administration of a medication. They are designed to increase medication adherence and consistency, especially in
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