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Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
In the first definitive book on defence mechanisms, The Ego and the Mechanisms of Defence (1936), [7] Anna Freud enumerated the ten defence mechanisms that appear in the works of her father, Sigmund Freud: repression, regression, reaction formation, isolation, undoing, projection, introjection, turning against one's own person, reversal into the opposite, and sublimation or displacement.
Defensive communication leads to the degrading of discourse in a group. Defensive communication is a communicative behavior that occurs within relationships, work environments, and social groups [ 1 ] [ 2 ] when an individual reacts in a defensive manner in response to a self-perceived flaw or a threat from outsiders.
The defensive attribution hypothesis (or bias, theory, or simply defensive attribution) is a social psychological term where an observer attributes the causes for a mishap to minimize their fear of being a victim or a cause in a similar situation.
Defensive pessimists performed worse when encouraged than the defensive pessimists whose strategy was not manipulated. [2] Defensive pessimism is an adaptive strategy for those who struggle with anxiety: their performance decreases if they are unable to appropriately manage and counteract their anxiety.
In psychology, intellectualization (intellectualisation) is a defense mechanism by which reasoning is used to block confrontation with an unconscious conflict and its associated emotional stress – where thinking is used to avoid feeling. [1] It involves emotionally removing one's self from a stressful event.
Aristotle's Rhetoric, renowned for its modes of persuasion in ethos, logos, and pathos, gave mankind its first recorded guide to and theory of social influence. Aristotle recognized that different appeals are necessary for different types of persuasion, and that these appeals can be tailored and refined to better suit the audience or better suit the product or idea at hand.