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With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market. [ 1 ] In 1982, P&G Senior Inventor Paul Trokhan developed a proprietary technology that enhanced Bounty's absorbency by creating micro-regions within the towel ...
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A towel (/ ˈ t aʊ (ə) l /) is a piece of absorbent cloth or paper used for drying or wiping a surface. Towels draw moisture through direct contact. Bathing towels and hand towels are usually made of cotton, linen, bamboo and synthetic microfibers. In households, several types of towels are used, such as hand towels, bath towels, and kitchen ...
Upon the sudden popularity of the Terrible Towel, Pittsburgh-area department stores sold out all gold and black hand towels. [20] Because the hand towels were often sold as a set, with matching bath towels, stores were left with un-even sets. [20] In the fall of 1978, Bernard Pollock, divisional marketing manager of Gimbel's Department Store ...
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