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The Kool-Aid Man (sometimes referred to as the Kool-Aid Guy or Captain Kool-Aid or Big Thirst) is the official mascot for Kool-Aid, a brand of flavored drink mix.The character has appeared on television and in print advertising as a fun-loving, gigantic, and joyful anthropomorphic pitcher filled with the original flavor of Kool-Aid which was Cherry Kool-Aid.
The Pillsbury Doughboy was created by Rudolph 'Rudy' Perz, a copywriter for Pillsbury's longtime advertising agency Leo Burnett. [2] [3] Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies).
The Kool-Aid Man, an anthropomorphic pitcher filled with Kool-Aid, is the mascot of Kool-Aid. The character was introduced shortly after General Foods acquired the brand in the 1950s. In television and print ads, the Kool-Aid Man was known for randomly bursting through walls of children's homes and proceeding to make a batch of Kool-Aid for them.
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The brand was introduced as competition [2] to the similar (and more familiar and better-selling) [1] Kool-Aid made by Kraft Foods. The product came in assorted flavors sweetened with artificial sweetener, and was mixed with water to make a beverage. Original packages for the two Funny Face flavors deemed offensive and soon replaced.
Edwin Elijah Perkins (January 8, 1889 – July 3, 1961), born in Lewis, Iowa, United States, invented the powdered drink mix Kool-Aid in 1927 in Hastings, Nebraska, after his family had moved to Hendley, Nebraska from Iowa in 1893. As a young man he worked with products like Jell-O, which was sold in his father's general store in Hendley.
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